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TINA DiCARLO

CCTV TVCC by OMA / Rem Koolhaas and Ole Scheeren

Museum of Modern Art, New York | 2005

EXHIBITION Views

EXHIBITION Notes

This exhibition presents one of the most innovative and complex architecture projects in the world: the China Central Television headquarters and the Television Cultural Center (CCTV and TVCC) by the Office for Metropolitan Architecture (OMA). Inspired by the project's inclusion in The Museum of Modern Art's Tall Buildings exhibition in 2004 and Ole Scheeren's "Made in China" lecture in Shanghai in September 2005, the installation comprises an in-depth look into the architectural design of both buildings.

Though the project is best known for its form, it poses innovation far beyond external appearance. The exhibition focuses on the projects' internal richness and complexity and explores the projects' organizational structure. This term refers to a causally related organization of elements and systems that not only affects the way in which a building is used but what happens inside it: technically, professionally, and socially. It is this notion of “interiority” that the exhibition explores through a large compendium of material.

Each level of the gallery complex is dedicated to a different facet of the project: exterior, interior, and conceptual development. In the restaurant 1:100 models of TVCC and CCTV are set against a mural of the new Central Business District. The iconographic forms, situated amidst Beijing's new center, are juxtaposed against the historic center of the Forbidden City visible through the windows. Downstairs the gallery space forms a loop. An immersive environment of imagery and information presents four themes: context, organizational structure, the collective, and the virtual. CCTV is presented on theouter walls of the loop, TVCC on the inner walls. Each wall focuses on one theme. Upstairs, the cigar divan hosts a series of look books that offer an intimate encounter with the enormous depth and conceptual development of the project.

Curated by Tina Di Carlo, Department of Architecture and Design, The Museum of Modern Art

Designed by Ole Scheeren, Office for Metropolitan Architecture

CURATORIAL Statement

这个展览所呈现的,是世界上最富创意及最复杂的建筑项目之一:由大都会建筑事务所(OMA)设计的中央电视台总部(CCTV),和电视文化中心(TVCC)。装置灵感来源于包含此项目的2004年现代艺术博物馆(MOMA)"高楼大厦"展,与2005年9月奥雷·舍人在上海所做的"中国制造"的演讲,它构成了对两座高楼的建筑设计的一次深入观看。尽管此项目最广为人知的是其形式,但是它做出的创新远不仅只有外部形状。展览突出这个项目丰富复杂的内部,并且展示项目的组织结构。这个词指向某种单元和系统的必然性组织,它不但影响着建筑被使用的方式,也影响着建筑本身内部发生的事情,不论是技术性的,专业性的,还是社会性的。正是经由内部结构性,展览考察着一个大的材料概要。

画廊结构的每一层对应着项目的不同方面:外部、内部和观念发展。在餐厅里,TVCC和CCTV的1:100模型放置在新的中央商务区(CBD)一面墙壁的对面。位于北京新中心的这个平面形式,与窗外可见的历史上的中心故宫比邻而在。画廊楼下的空间组成了一个循环体。繁多的图像和信息的环境呈现出四个主题:语境、组织结构、集体和虚拟。CCTV置放在循环体的外墙上,TVCC则置于内墙上。每一面墙突出一个主题。楼上的雪茄吧摆放一系列书籍,使人能够与项目之巨大深度与观念产生亲密接触。

策展:天娜 迪 卡露, 建筑设计部, 纽约现代艺术博物馆 / MoMA

设计:奥雷 舍人, 大都会建筑事务所 / OMA

Work: Curating